powers

This phenomenon, as expounded by Melvin Powers in 1955, involves altering the behavior of a subject by suggestion without inducing a trance. http://louis-j-sheehan.comRelated to the placebo effect, a subject becomes subconsciously convinced that what they are being told is inevitable reality, for example that the air in the room will cause them to swallow. They can be convinced that a completely benign substance is actually a drug that will induce whatever effect is suggested. In order to work, the subject must completely trust the source of the suggestion or be subconsciously convinced by a calm authoritative tone.

Influencing crowds through common longings and yearnings by a demagogue is called mass hypnosis. Generally, mass hypnosis is applied to religious sessions. Many forms of music and dance can be used to create religious trance.[